How To Make Money in Every Market

**Disclaimer and note: This article is a microblog intended as food for thought in simple share and snapshot hence digestible character count in form. When you think better you do better, that’s the point.

Let’s shed some sunLIGHT upon this #covid situation and economic shakeup because there is still a lot of positive and much that is constructive to extract.

First, this is an economic crisis not a financial crisis. The financial markets are intelligent and when there is a financial crisis, the financial gurus and financial procedures taken to correct any damage are a little less challenging compared to when a complete economic crisis happens. That said, do not lost hope. Rather, keep a knowingness that you have the ability to shift your reality and position on a dime when you are committed to it (liquidity and volume do help). There are ways to mitigate risk even during times like this and to become proactive moving forward on how to make money in every market because it IS possible. I will not respond to questions on this post with tips or how-to’s because that is a question in advice.

It goes without saying that setting yourself up to win in strategic diversification in advance is wise whether you are a traditional brick & mortar, service based business or profession, or are managing an investment portfolio. Strategies to create leverage and mitigate risk are the absolute keys to weathering whatever comes out of left field, like – a rapidly multiplying virus without a cure.

In simple inventory: evaluate and list the number of income streams you’ve set up. What holdings can and will offset each other (move in opposite directions during times when the economy is strong vs bleak)? What produces income, what produces gains (or losses), and what are your inventory levels are sitting at (including staff, salaries and overhead)? What you’re hedging, and are you’re taking full opportunity of hedging currency if your business does any type of business trade with other economies. I.e. US, China, UK, Europe, Japan, etc.

Also look to necessary vs unnecessary expenses you’re running and how incredible your tax and financial management strategists are. This factor in and of itself makes a world of difference because #taxshelters are made to be utilized and good accounting is brilliance at work in god given service.

Next, ask yourself (as a business) how well do you communicate with and do your clients/customers really know, like and trust you? In my experience it comes down to quality products, services, relationships – and performance if in the financial markets. Even with a strong know/like/trust factor, is your product or service essential? If the answer is no, ask yourself how you can mitigate your risk and hedge prospective losses. These factors alone are critical to your longterm success.

Should you wish a business review in strategy or analysis, hit me up and book time.