Sloan Lauinger is a management consultant, speaker, writer, course creator and former capital markets pro. She is also co-CEO and start-up co-founder of Groomer & George Organic Apothecary for Dogs, an eco-luxury consumer products company focused on pet health and environmental sustainability.
Sloan’s expertise is performance management and strategic communications. She is primarily engaged by start-ups to execute concept to crystallization projects. She is also engaged by mature businesses to identify and create operational efficiencies during phases of growth, transition or succession.
Sloan’s results oriented approach is a mix of effective monetization strategy, business development, efficient operations, and fostering strong leadership.
The results her client’s experience are that of clarity in focus and ultimately a sustainable model of monetization.
A former stockbroker and competitive dancer, Sloan blends her history of wealth management, investor psychology, consumer behaviour, strategic communications and mind-body into all she does.
Sloan has fourteen years of experience working for and with Fortune 500 companies, boutique investment firms, start-ups and entrepreneurs in both Canada & the USA in various capacities including strategic planning and strategic communications (negotiations and direct response marketing). She is an investment pro and was a licensed Investment Advisor from 2007-2014 with her focus being the Equity Capital Markets, wealth management and equity trading. Industries of experience include finance, energy, lifestyle (consumer products & service), non-profit, recovery, entertainment, and influencer marketing.
Sloan’s love is intoxicating conversation, style, travel and adventure with those she loves, while her passion remains ignited in finance, behavioural economics and moving her body. She is also a voice for animal and environmental welfare, and laces these topics into her love for macroeconomics. Sloan is a Canadian who is blessed to call Los Angeles, California, home.
Academic accolades include: Master of Business Administration, Edinburgh Business School at Heriot-Watt University (June 2020); Diploma of Public Relations, University of Victoria (2012); licensure certifications from the Canadian Securities Institute (2007) and many notable marketing and emotional intelligence courses from various institutions studied from world class trainers (ongoing).
Sloan got her start with Baker Hughes selling oilfield drill bits then moved into the capital markets selling the vision/need of potash (private equity) which she experienced converting twice over (IPO to acquisition), while learning wealth management prior to her current consulting/advising role in management, marketing and as a maker. Her gratitude runs deep for her experiences and relationships, especially in good company with those who share aligned vision and purpose. For access to view Sloan’s portfolio of consulting & advising projects, and for letters of recommendation, contact her directly at email@example.com.